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I build and manage digital content ecosystems that elevate & inspire
From end to end, I’ve explored the entirety of the content creator and user journey - with a penchant for music and entertainment.
From curated editorial work & global campaigns to relational metadata,
I’ve touched every part of the digital content supply chain too.
I know how to make sure content tells the right story—because I live the story.
My Expertise
Editorial & Programming
Part instinct, part strategy -transforming repertoire into storytelling, trends into movements, and consumers into fans.
Content Metadata, Taxonomy & Digital Supply Chain
From DDEX-compliant XML to platform-specific asset packaging, I help ensure accurate delivery, licensing, and monetization across a fragmented digital supply chain.
AI & Machine Learning Implementation
Personalized recommendations and adaptive design to supercharge discovery
Music Supervision, Copyright & Licensing
Turning great songs into powerful moments on screen and making sure every beat is legally cleared to move.
Music Distribution & Repertoire (A&R)
Music delivered and managed on every digital touchpoint or platform
Content Marketing & Go-To-Market Strategy
Crafting the right story, for the right audience, at the right time. Launching with purpose, not just presence.
